For Bloomberg Businessweek, Arnaud Aubry Uses Symmetry to Show Fintech Serving Everything at Once

Arnaud Aubry illustrates a feature for Bloomberg Businessweek on how platforms like Robinhood and eToro now court wealthy users with premium credit cards, concierge services, and F1 access. These apps are trying to be everything at once, and Aubry leans into the absurdity by arranging their wildly mismatched offerings into tidy, mirror-image compositions. The balance is the joke: symmetry makes brand incoherence look orderly, and therefore funnier.